News

2 October 2009 – Electronic Arts Inc. (NASDAQ: ERTS) announced that FIFA 10 from EA SPORTS™  is available in stores throughout New Zealand beginning today for the PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2 and mobile. It will be available for PSP® (PlayStation®Portable) on October 9 and on Nintendo DS™ on October 16.

FIFA 10 is powered by the first-ever true 360° dribbling system and new Skilled Dribbling technology that gives players finer control of the ball and unprecedented responsiveness. FIFA 10 also features a completely overhauled Manager Mode with more than 50 major improvements, a new Practice Arena and Customisable Set Pieces. Plus, all-new Virtual Pro, enables gamers to live out the fantasy of playing as a professional footballer, by using Game Face to put themselves in the game and then embarking on a career with more than 200 accomplishments to master across all games modes. Join an Online Team Play Club & play 10v10 against hundreds of thousands of Virtual Pros from around the world in the Pro Club Championship, with the top clubs battling it out to become Regional & World Champions. FIFA 10 refines an already potent game engine, combined with authentic club and league licenses, to continue to set the benchmark as the most complete simulation of football.

In addition, My Live Season premium service has been expanded into a new game mode for FIFA 10 on PLAYSTATION 3 and Xbox 360, enabling subscribers to feel the weekly pulse of football with dynamic updates of real-world information to make the game as close to real life as possible. The new My Live Season premium service in FIFA 10 will feature weekly updates of player form, transfers, injuries, suspensions, fixtures, results and league standings for Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division. My Live Season is available as a package for all leagues for the ongoing season valued at $18.90 on PlayStation Network and 800 points on Xbox Live Marketplace.

FIFA 10 Wii delivers action packed, non-stop football action. Improved shooting power for greater scoring range, new target passing for more scoring opportunities and more responsive goalies that send juicy rebounds back into play create frantic action in the attacking zone.  The new “Strike It System” on set pieces pits players against each other in a head to head challenge for a true test of nerve as each player must time the shaking of their Wii™ Remote perfectly in order to either score or defend free-kicks, penalties and corners. Compete and compare your performance against family and friends. Play online with a friend in 2v2 online matches and tournaments.

FIFA 10 is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated “G” in New Zealand.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.